Enterprise 2.0 is "the use of emergent social software platforms within companies, or between companies and their partners or customers". It is the concept of using tools and services that employ Web 2.0 techniques such as tagging, ratings, networking, RSS, and sharing in the context of the enterprise. The term "Enterprise 2.0" was coined by Andrew McAfee of Harvard Business School in an article in the spring 2006 issue of the Sloan Management Review. His idea of Enterprise 2.0 makes use of Web 2.0 technologies such as wikis and blogs inside the corporate intranet. In addition to this, many other organizations and corporations are also publishing corporate blogs on their Web sites and inviting their customers and clients to openly comment and discuss their content as part of Enterprise 2.0. Similarly, many companies are creating enterprise wikis that can be viewed and edited by anyone in the world.
Enterprise 2.0 tools and services use many advanced social software features such as social bookmarking and linking, tagging, rating, user commenting and discussion, open creation and editing policies, syndication via RSS feeds, and so on. These tools also incorporate sharing and networking to invite and encourage collaboration and contribution.